Southwest of Las Vegas and Desert Inn

In 1930, the Pair-O-Dice opened on Las Vegas Boulevard at a site that is now just south of Desert Inn Drive. Decades later, it expanded into the New Frontier Hotel and Casino, which by 2000 had fallen on hard times. Plans were under development to replace the New Frontier with a San Francisc-themed resort called the City by the Bay, which then turned into a Swiss-themed resort called Montreux. Neither project made much progress, although the southwestern corner of the lot was sold for the construction of the Trump Hotel Las Vegas. After that auspicious start to redevelopment, the decision was made to close the New Frontier entirely and sell the land. In 2007, a sale was made to El Ad which intended to use the site to open the Las Vegas Plaza hotel.

In 2007, the New Frontier was demolished to make way for the Las Vegas Plaza, which in good style was cancelled in 2011. In 2014, the property sold to Crown Resorts and Oaktree Capital who planned the Alon Las Vegas. In 2017, Crown pulled out of the project leaving the property aimless once again. Later in 2017 the property was put on the market and was purchased by Steve Wynn, owner of the Wynn Las Vegas across the street.

In 2018, Wynn announced plans for the Wynn West, a 2000-3000 expansion to the Wynn that remains in planning.